Santa Cruz, CA vs Wichita Falls, TX Cost of Living
Data: BEA Regional Price Parities · Census ACS · 2024
Wichita Falls is significantly cheaper than Santa Cruz — 18.6% lower overall cost of living.
To match an $80,000 salary in Santa Cruz, you would need $65,200 in Wichita Falls. Calculate your salary ↓
Category Breakdown
Index values: 100 = U.S. national average. Higher = more expensive.
Salary Equivalency Calculator
Enter your current salary in Santa Cruz to see what you'd need to earn in Wichita Falls to maintain the same purchasing power.
Formula: salary × (89.5 ÷ 109.9) = salary × 0.8144. Based on BEA Regional Price Parities.
Housing Market
Santa Cruz, CA
- Median Home Price
- $1,091,000
- Median Monthly Rent
- $3,425
- Housing Index
- 164.3
- Price-to-Rent Ratio
- 26.5×
Wichita Falls, TX
- Median Home Price
- $167,000
- Median Monthly Rent
- $1,200
- Housing Index
- 68.2
- Price-to-Rent Ratio
- 11.6×
Santa Cruz has 58.5% lower housing costs compared to Wichita Falls.
Income & Job Market
Santa Cruz, CA
- Median Household Income
- $105,600
- Per Capita Income
- $60,200
- Unemployment Rate
- 5.8%
- Population
- 64,725
Wichita Falls, TX
- Median Household Income
- $63,500
- Per Capita Income
- $36,200
- Unemployment Rate
- 2.7%
- Population
- 104,553
Affordability at a Glance
Income-to-rent ratio: higher is better (more income relative to housing costs).
61% of income left after rent (median)
77% of income left after rent (median)
Related Comparisons
Santa Cruz vs other cities
Data Sources: Bureau of Economic Analysis (BEA) Regional Price Parities 2024; U.S. Census Bureau American Community Survey (ACS); Bureau of Labor Statistics (BLS) Local Area Unemployment Statistics; Zillow Research.
Cost indices use 100 as the U.S. national average. Values above 100 indicate costs above the national average. Data is updated annually.
This data is for informational purposes only and should not be used as the sole basis for relocation or financial decisions.