CostIndexUSA

Des Moines, IA vs La Crosse, WI Cost of Living

Data: BEA Regional Price Parities · Census ACS · 2024

≈ Equal CostIA
Des Moines
91.7
overall index
$1,250/mo rent
WI
La Crosse
91.8
overall index
$1,200/mo rent

Des Moines and La Crosse have nearly identical costs of living.

Category Breakdown

Index values: 100 = U.S. national average. Higher = more expensive.

🏠 Housing18.1%
Des Moines
84.7
La Crosse
69.4
🛒 Groceries≈ Equal
Des Moines
93.7
La Crosse
93.8
🚗 Transportation+7.0%
Des Moines
97.6
La Crosse
104.4
🏥 Healthcare+7.0%
Des Moines
88.3
La Crosse
94.5
Utilities+5.8%
Des Moines
84.6
La Crosse
89.5

Salary Equivalency Calculator

Enter your current salary in Des Moines to see what you'd need to earn in La Crosse to maintain the same purchasing power.

$
Equivalent salary in La Crosse, WI
$80,100
$100 more needed in La Crosse

Formula: salary × (91.8 ÷ 91.7) = salary × 1.0011. Based on BEA Regional Price Parities.

Housing Market

Des Moines, IA

Median Home Price
$285,000
Median Monthly Rent
$1,250
Housing Index
84.7
Price-to-Rent Ratio
19.0×

La Crosse, WI

Median Home Price
$315,000
Median Monthly Rent
$1,200
Housing Index
69.4
Price-to-Rent Ratio
21.9×

Des Moines has 18.1% lower housing costs compared to La Crosse.

Income & Job Market

Des Moines, IA

Median Household Income
$82,700
Per Capita Income
$47,100
Unemployment Rate
3.1%
Population
214,237
Top Industries
FinanceInsuranceHealthcareGovernmentManufacturing

La Crosse, WI

Median Household Income
$71,300
Per Capita Income
$40,600
Unemployment Rate
3.1%
Population
52,680
Top Industries
HealthcareEducationManufacturingRetailTourism

Affordability at a Glance

Income-to-rent ratio: higher is better (more income relative to housing costs).

Des Moines, IA
5.5×income-to-rent ratio

82% of income left after rent (median)

La Crosse, WI
5.0×income-to-rent ratio

80% of income left after rent (median)

Data Sources: Bureau of Economic Analysis (BEA) Regional Price Parities 2024; U.S. Census Bureau American Community Survey (ACS); Bureau of Labor Statistics (BLS) Local Area Unemployment Statistics; Zillow Research.

Cost indices use 100 as the U.S. national average. Values above 100 indicate costs above the national average. Data is updated annually.

This data is for informational purposes only and should not be used as the sole basis for relocation or financial decisions.